Our Story

Hey there,

We're two sailors with the US Submarine Force who were inspired by our decorated submariners in WW2 - Dudley "Mush" Morton and Medal of Honor awardee Richard "Dick" O'Kane. They established the tone of our history and what we’ve been able to achieve.

We garner our moxie from our submarine force performance from WW2.

Tenacity Dick - Stick With The Bastard Until He's On The Bottom.

We noticed from the spectrum of watches - there was no US submarine watch. There are watches for German and Russian submarines, but none for the most powerful submarine force in the world. So we got to work.

US submariners want something that they can afford, wear with pride, and something that brought uniformity. 

And that's how TENACITY WATCHES was born.